Let’s say you have a difficult challenge and need some great, innovative ideas to get through this. Wouldn’t it be nice if you could just snip with your fingers and there you have it, these great new ideas?

This video is about taking creativity from some mysterious magic to a (somehow) predictable process. I will introduce you to the work of Edward de Bono on Lateral Thinking. This helps us to understand better how our brain works and understand why we can become trapped in our own successful thinking.

With the help of a metaphor I will explain different methods on how break out of these thinking prisons. In the end I take these concepts and apply them to brainstorming and provide concrete tips and tricks how to conduct much better brainstorming sessions which will give you more and better ideas.